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In a literal sense, filling is no more than the task carried out by a machine that packages liquid products such as drinks or water. Nonetheless, for modern-day companies, the apparent simplicity of this phrase hides a plethora of variables and possibilities that embrace all the types of containers and caps and all the materials used in their manufacture and the nature of the product to be filled, as well as by no means secondary aspects associated to productivity, precision, overall cost of the filling technology and the environmental impact of the production sites.
Today, more than ever before, the beverages market offers opportunities that may be seized only by companies that have the technology it takes to keep them one step ahead of the competition. The birth of new types of products, the growth of the private brand market and the need for constant differentiation (in terms of both packaging and format) demonstrate that a high degree of flexibility is a priority. Essential conditions to render flexibility a real advantage are efficiency and the total availability of the bottling line.
It’s easy to think of a filling machine as the sole, nerve core of a system, but in actual fact, every machine located upstream and downstream is just as important, and the perfect coordination between the “wet area” and the “dry area”, including all the plant’s internal logistic issues, determine a company’s real capacity to fulfil customer requests. Paraphrasing a basic marketing rule, one could say that the company’s task, and therefore the manufacturing technology used by the company, no longer ends with a filled and capped bottle, but rather with a sold and appreciated bottle, hence maximising commitment and results.